LUCEA ID PRODUCT LAUNCH
The Project
For the T3 Micro's Lucea ID launch, we orchestrated a comprehensive project that began with meticulous storyboarding, ensuring a captivating narrative for the brand. Moving seamlessly into packaging design, I crafted an aesthetically pleasing and informative package to enhance the product's appeal. Simultaneously, my team delved into the realm of UI/UX design, shaping a digital experience that harmonized with the product's identity.
Our Role
Storyboarding
UI/UX Design
Product Packaging
Storyboarding
T3 Lucea ID uses advanced technology to completely reimagine your styling experience. A smart-touch interface and 9 heat settings automatically adjust to your unique profile, based on hair texture, length and color treatments.
UI/UX Design
The interactive POP guides are available at select Ulta locations as well as via QR code within the product packaging and on the product page.
The comprehensive instructions allow users to self-identify the qualities of their own hair, allowing greater efficiency using the tool and achieving professional results.